Driving measurable business results
for customers through collaboration on marketing program development and energize those programs with the use of relevant, informative and timely content to engage audiences.
Leveraging deep demographic data
and behavioral insights to target and guide prospective buyers smoothly from discovery, to consideration, to purchase.
Gina Weber Managing Director, UAI
Gina delivers a stellar member experience by focusing on UAI conference strategies and themes, developing robust program content that delivers valuable knowledge.
Mark Johnson Vice President, Endeavor Energy
Mark leads the Endeavor Energy Group in their mission to help utilities overcome business challenges and create new opportunities.
Ashley Lutz Marketing Director, UAI and Events
Ashley orchestrates successful marketing strategies and develops exciting new ways to reach target audiences for events and memberships.
Teresa Hansen Vice President of Content - Energy
Teresa has spent her entire career in the electric industry with over 25 years as a technical writer and conference content creator.