Virtual Focus Group
Deliver Qualitative Strategic Insights That Shape the Customer Journey
Customer insights are crucial for success.
Examine the “whys” that drive your brand preferences.
Create a plan that delivers big results.
Examine the “whys” that drive your brand preferences.
Create a plan that delivers big results.
Our research experts help you stay ahead of the competition by delivering a broader range of contrasting and comparative market viewpoints, and offer a conversational aspect not possible with traditional in-depth interviews.
Collaborate with a dynamic group.
Customer insights are crucial for success.
Examine the “whys” that drive your brand preferences.
Create a plan that delivers big results.
Examine the “whys” that drive your brand preferences.
Create a plan that delivers big results.
Our research experts help you stay ahead of the competition by delivering a broader range of contrasting and comparative market viewpoints, and offer a conversational aspect not possible with traditional in-depth interviews.
Collaborate with a dynamic group.
Virtual Focus Group
STRATEGIC INSIGHTS
Examine the “whys” that shape the customer journey.
RESEARCH KNOW HOW
Rely on our experts to lead the conversation.
TEST NEW CONCEPTS
Take a deeper dive into market perceptions, attitudes, and behaviors.
Solution Snapshots
SMALL GROUP SETTING
Designed to include participants with a cross-section of experiences, Virtual Focus Groups connect directly with your targets to explore experiences that are specific to a professional job role, customer base, or industry sub-segment.
EXPERT ANALYSIS & INSIGHTS
Conducted by a trained moderator, use focus groups for new product development, brand perception studies, competitor evaluation, marketing messaging ideation, and concept testing. Receive a detailed analysis and extensive reporting that provides answers to the questions you’ve been looking for.
What’s Included
Industry Expertise
- Our team of experts work with you to craft your content from end-to-end, including collaboration to develop the program and provide suggestions to maximize results.
Reporting & Insights
- Post-event report with an executive summary, detailed analysis, and extensive verbatim from transcript data, and presentation of results to the client stakeholders.
Turnkey Management
- Conducted by our trained moderator including audience recruiting and respondent incentives.
